Do Korean-Americans View Drug Advertisements Differently Than Non-Hispanic White Americans?
比较韩裔美国人与非西班牙裔白人对六种处方药直接面向消费者广告媒体的信息有用性感知，发现韩裔美国人认为报纸、电视和互联网更有用，而药品品牌网站最有用。
<h3>ABSTRACT</h3> The Korean-American market segment is distinct, economically powerful, and underexamined. This study compared perceived information utility of six direct-to-consumer advertising (DTCA) media for prescription drugs among Korean-Americans and Non-Hispanic White Americans. Results indicate that drug-brand Web sites were most useful for this segment, followed by television. Banner, pop-up, and e-mail advertisements were least useful. Korean-Americans perceived newspapers, television, and the Internet significantly more useful DTCA media than Non-Hispanic Whites.