Attitude Toward The Site II: New Information
两项后续研究验证了测量网站态度的量表在不同网站、受访者和调查方式下依然可靠稳健,表明充分抽样刺激物可能比充分抽样受访者更重要。
<h3>ABSTRACT</h3> Two follow-up studies of scales that measure attitudes toward websites show that the scales remain reliable and robust across substantial changes in websites, respondents, and methods of administration. These studies suggest that adequate sampling of stimuli may be at least as important as, if not more than, adequate sampling of respondents.