关键评论对参展商决策的影响:评论是否影响电影在银幕上的生存?
The effect of critical reviews on exhibitors' decisions: Do reviews affect the survival of a movie on screen?
International Journal of Research in Marketing · 2015
被引 43
ABS 4
- Renaud Legoux 通讯
- Denis Larocque
- Sandra Laporte
- Soraya Belmati
- Thomas Boquet
电影经济学文化产业消费者行为市场营销