Making Sustainability Tangible: Land O'Lakes and the Dairy Supply Chain
本案例研究探讨了大型合作制组织Land O'Lakes如何应对模糊的可持续性概念，平衡公众、员工、合作社成员等多方利益，并分析行业层面可持续战略中可信度与自主权的权衡。
This case study examines the challenges of implementing a vaguely defined concept called sustainability in a large organization that also has a cooperative structure. Stakeholder theory is described and applied to a multinational dairy firm. The case firm, Land O'Lakes, must balance the needs of multiple constituencies: the general public, employees, cooperative members, external funding organizations, and the management team. One challenge is to define sustainability for the entire dairy industry. The case discusses the strategies used by firms in developing a sustainability response where the tradeoffs between different strategies are between credibility and autonomy and using an industry rather than a firm‐level response.