建立商务与非商务旅客的航空公司偏好度量

Establishing a Measure of Airline Preference for Business and Nonbusiness Travelers

Journal of Travel Research · 1984
被引 31 · 同刊同年前 5%
ABS 4

中文导读

本文以旅行社为专家代理,重新审视乘客选择航空公司的标准,为商务和非商务旅客分别建立选择标准的度量和排序,并展示应用。

Abstract

This article re-examines passenger airline selection criteria and, using travel agents as expert passenger surrogates, develops a measure and ranking of passenger selection criteria for business travelers and for nonbusiness passengers. It then demonstrates an application.

航空运输旅客行为市场营销运营研究