Television Station Acceptance of AIDS Prevention PSAs and Condom Advertisements
调查电视台经理对艾滋病预防公益广告和安全套广告的接受情况，分析影响其接受决策的因素，包括网络隶属关系、市场规模、广播频段及个人伦理考量，为健康专业人士争取播出时间提供参考。
AIDS is a fatal though preventable disease with more than 56,000 new cases reported in 1996 alone. Condom advertisements and AIDS PSAs can help prevent the spread of AIDS, but these ads/PSAs often contain controversial subject matter and are thus rejected for broadcast by television stations. A large-scale survey of television station managers was conducted to determine which forms of AIDS messages they accept and influences on their acceptance/rejection decisions. Specific types of AIDS prevention messages that are most and least likely to be accepted for broadcast are identified. The influence of network affiliation, market size, and broadcast band on AIDS acceptance decisions were assessed. Unlike previous studies, we examine the impact of personal ethical considerations of television station management on AIDS acceptance decisions and found several interesting results which could be used by health professionals to increase the ability of gaining airtime for AIDS prevention messages.