通用电气如何颠覆自身

How GE Is Disrupting Itself

HARVARD BUSINESS REVIEW · 2009
被引 569 · 同刊同年前 3%
人大 AFT50ABS 3

中文导读

通用电气为抢占先机,针对发展中国家创新产品,再将其引入核心市场。

Abstract

In a bid to preempt the emerging giants, General Electric is innovating products for the developing world and then bringing them to its core markets.

商业企业创新新兴市场产品战略