How to outsmart activist investors
为管理层和董事会提供应对激进投资者（如对冲基金）的策略，包括制定长期战略计划、从投资者视角分析公司、维护董事会和谐以及公开绩效目标，以PepsiCo为例说明。
The authors offer opinions on how management and corporate boards of directors can best manage investor relations with activist stockholders such as hedge funds who are demanding major changes within a corporation to improve stockholder return. Beverage industry firm PepsiCo is cited in support of the contention that creating and maintaining a long-term strategic plan is of value in thwarting such investors. Executives and directors are advised to analyze their corporations from the point of view of an activist investor, to create harmony within the board of directors and to measure performance against specific and publicly stated goals. INSET: Idea in Brief.