Editor's Comments: Bringing in Consumers
文章主张企业有义务提供有益产品以增加社会价值并满足顾客，并解释以消费者福利而非管理福利为导向进行管理研究的益处。
The article argues that businesses have an obligation to provide beneficial products in order to add value to society and satisfy customers. The article explains the benefit of conducting management research with the welfare of the consumer in mind, instead of the welfare of the management. The article argues that consumer research is also more concerned with the management side of the purchasing relationship.