电子商务:革命、进化还是炒作?

E-Business: Revolution, Evolution, or Hype?

CALIFORNIA MANAGEMENT REVIEW · 2001
被引 152
人大 A-ABS 3

中文导读

随着互联网发展,企业纷纷采用网络应用。本文探讨电子商务是革命性变革还是渐进演化,指出它并非万能药,而是对某些企业和任务有用的工具,并提出了企业应思考的关键问题。

Abstract

As the Internet continues to grow in size and capability, many firms are implementing Web-based applications and Internet-derived economic change continues to occur. If this change is revolutionary, now or in the near future, then many managers will be required to rethink their firm strategies and managerial responses in a profound way. On the other hand, if the change is simply evolutionary, it will apply more to some firms than to others, and pre-Internet strategies and managerial responses will still be appropriate in many circumstances. While it is premature to categorize e-business as revolutionary, e-business is not a silver bullet, rather it will be a useful tool for some firms and some tasks. There are a number of key questions firm should ask in order to make sense of e-business.

电子商务互联网经济企业管理战略管理