英国图书零售市场的事后并购评估

Ex post Merger Evaluation in the U.K. Retail Market for Books

Journal of Industrial Economics · 2016
被引 64 · 同刊同年前 10%
人大 A-ABS 3

中文导读

利用并购前后四年50个地方市场200种图书的月度扫描数据,比较两家大型图书零售商合并后不同区域的价格变化,发现并购并未导致本地或全国价格上涨。

Abstract

This paper evaluates the price effects of the merger of two major U.K. book retailers. We use a dataset containing monthly scanner data on a sample of 200 books in 50 local markets for four years around the merger. We compare the price changes after the merger in shops located in areas where both chains were present before the merger and in areas where only one chain was present. We also investigate the country‐wide effect of the merger. We find that the merger did not result in any price increase either at the local or at the national level.

并购价格效应图书零售市场英国事后评估