CORPORATE SOCIAL RESPONSIBILITY REPORTS: A THEMATIC ANALYSIS RELATED TO SUPPLY CHAIN MANAGEMENT
通过分析100家全球企业的企业社会责任报告，识别出十个主题，揭示企业如何将社会、环境和经济责任融入供应链管理，并发现行业、规模和地域影响责任侧重点。
Firms are increasingly under pressure from stakeholders to incorporate the triple-bottom line of social, environmental and economic responsibility considerations into operations and supply chain management strategies. This research uses content analysis software that performed centering resonance analysis to examine corporate communication to stakeholders through corporate social responsibility (CSR) reports. The intent is to determine how supply chain strategies factor in to the triple-bottom line of 100 socially and environmentally responsible global companies. This research compares and contrasts the influential words in the CSR reports of firms from a range of industries, sizes and geographical regions. The content analysis revealed ten themes that provide a snapshot of how top global companies integrate and improve the triple-bottom line in internal operations and external supply chains. Findings indicated that while institutional pressure is the major driving force behind strategy development for all of the industries studied, companies emphasize different facets of social, environmental and economic responsibility upstream and downstream in supply chains based on industry, size and geographic location. The analysis revealed unique insights regarding corporate communications that other methodologies would not find.