Quality Meets Structure: Generalized Reciprocity and Firm‐Level Advantage in Strategic Networks
研究结合网络结构与过程视角，发现焦点企业合作伙伴间的广义互惠与网络联系强度、中介中心性的交互作用能提升企业绩效，而度中心性与广义互惠的交互则无显著影响。
abstract In this paper we extend previous research by combining network structural and network process approaches. Specifically, in a six‐year, three‐wave study of 41 firms in two strategic networks, we found that the interaction between generalized reciprocity among a focal firm's partners and network tie intensity and betweenness centrality improved firm performance. No influences were observed for the interaction involving degree centrality and generalized reciprocity. Our research suggests that managers in strategic networks may need to consider the balance between relationship‐extensive and relationship‐intensive strategies.