The Collective-Quality Promotion in the Agribusiness Sector: An Overview
通过综述近期文献，梳理了共同标签和专业团体在集体质量推广中的经济效应，详述其成本与收益，并以欧洲案例展示该策略对农户和企业的成功应用。
This paper reviews the economic effects of collective-quality promotion through a survey of the recent literature devoted to common labeling and professional groups. Benefits and costs of common labeling and professional groups for improving quality are detailed. Some empirical facts are presented, mainly focusing on some European examples, since many European countries have a long history of producer-owned marketing programs. This paper shows that in some cases the collective-quality promotion can be a successful strategy for firms/farmers.