Environmental Governance of Enterprises and their Economic Upshot through Corporate Reputation and Customer Satisfaction
基于资源-优势理论和信号理论，利用美国500强企业数据，研究发现企业环境治理通过提升企业声誉和客户满意度来改善经济绩效，并建立了企业声誉与绿色声誉之间的联系。
ABSTRACT Drawing on resource‐advantage and signalling theories, we investigate two mechanisms, namely corporate reputation and customer satisfaction, by which the environmental governance of enterprises can benefit their economic performance. Based on secondary data from the 500 largest US enterprises compiled from multiple sources, our findings contribute to the literature by establishing the link between corporate reputation and green reputation. We also establish the economic performance paths of environmental governance via corporate reputation and customer satisfaction. This study expounds on why ‘green’ matters and identifies the performance roles of two corporate strategic resources extractable from the environmental governance of enterprises. Copyright © 2012 John Wiley & Sons, Ltd and ERP Environment