Marketing of electric vehicles
基于电动汽车当前和预期的特性以及对早期采用者研究的回顾，提出了一种两阶段营销策略，旨在推动电动汽车被社会接受和普及。
Substituting electric vehicles for traditional ones could reduce local pollution and greenhouse emissions from the transportation system. However, these societal benefits come at high costs to the owner of the EV in terms of price, driving range, availability, loading capacity, speed and acceleration. In addition, the usability of an EV is hampered by the lack of an infrastructure for recharging. Such a product hardly sells itself to potential customers. Besides supportive national policies, skillful marketing is needed to get it accepted and diffused throughout society. This paper outlines a two-phase strategy for the marketing of EVs based on a discussion of current and expected future characteristics of EVs and on a review of research on early adopters. Copyright © 2001 John Wiley & Sons, Ltd and ERP Environment.