Influence of User Experience on Successfulness of E-Business
通过互联网调查，研究用户体验对电子商务成功的影响，发现先前经验显著影响用户继续使用的意愿，并总结了影响用户体验的关键因素和改进建议。
E-business is becoming an ever more important part of modern economy in respect of its wide use as well as its extent. Technology by itself is not sufficient for success, its implementation and content are even more important. That is the subject of the user experience studies. This work discusses successfulness of e-business with regard to user experience in its use. As a research method an internet survey has been used. Data analysis results show that preceding experience importantly influences inclination towards the further use of e-business. As part of the research results the classification of factors important for shaping user experience is stated, as well as propositions for improvement of existing e-business implementations.