11 Postcards from the Edge
这篇论文认为环境议题长期处于商业学术主流之外，但这种边缘位置反而让学者能探索非常规理论，从而为主流的竞争优势来源和自我监管制度起源提供了新见解。
Environmental issues, while of growing interest, have been outside the main focus of business scholarship. This position on the periphery may have been a good thing. It allowed scholars of business and the environment to consider unusual theories and evaluate overlooked phenomenon. In doing so, they have created a body of research providing new insights into two topics of mainstream interest: (a) the sources of competitive advantage and (b) the origin and function of self-regulatory institutions.