Optimal Stochastic Advertising Strategies for the U.S. Beef Industry
推导了1966至1980年美国牛肉行业的最优随机和确定性广告支出，与历史水平比较并衡量收益，最后预测未来最优广告支出。
An important decision variable in the promotional strategy for the beef sector is the optimal level of advertising expenditures over time. Optimal stochastic and deterministic advertising expenditures are derived for the U.S. beef industry for the period `1966 through 1980. They are compared with historical levels and gains realized by optimal advertising strategies are measured. Finally, the optimal advertising expenditures in the future are forecasted.