Price determinants in top‐quality e‐auctioned specialty coffees
分析了中南美洲电子拍卖中精品咖啡的价格决定因素,发现感官品质和声誉属性(如第三方质量排名、原产国、品种和数量)共同决定成交价,且电子拍卖披露的额外信息使价格显著高于传统商品咖啡市场。
Abstract We analyze the price determinants of specialty coffees traded at e‐auctions. We hypothesize that since specialty coffees are a highly differentiated product, prices will be determined by both sensory and reputation attributes. To test our hypotheses, we estimate a hedonic price function using data from Central and South American e‐auctions and calculate the implicit prices of sensory and reputation attributes. The results show that market clearing prices are a function of sensory characteristics and reputation variables including third‐party quality ranking, country of origin, coffee variety, and quantity. The additional attribute information disclosed at e‐auctions results in substantially higher prices relative to conventional commodity coffee market prices.