URBAN DEMAND FOR DAIRY PRODUCTS IN CHINA: EVIDENCE FROM NEW SURVEY DATA
利用2001-2002年城市调查数据，分析人口统计、文化因素和购买行为如何影响中国城市居民对鲜奶、酸奶、冰淇淋和奶粉的消费，采用双栏模型估计消费决策和消费水平。
In this paper we use 2001-2002 urban survey data we collected to analyze demographics, cultural factors, and purchasing behaviors influencing the consumption of fresh milk, yogurt, ice cream, and powered milk in urban areas of China. The data include frequency of consumption by product, location of consumption and purchase, exposure to advertising and foreign culture, and school milk programs. The variables serve as regressors in a double-hurdle model that examines the decision to consume or not to consume and the level of consumption. We also estimate consumption levels and participation equations with tobit and probit models.