Customers As Innovators: A New Way to Create Value
探讨企业让顾客自行设计和开发产品的新模式，指出这能降低研发成本并提升价值创造效率，对关注开放式创新和客户参与的管理者具有参考价值。
R&D has long been a costly and inexact process. Now some companies are trying a radically new approach, giving customers the tools to design and develop their own products.