实地中的锦标赛激励:工作场所中的性别差异

Tournament Incentives in the Field: Gender Differences in the Workplace

Journal of Labor Economics · 2013
被引 168
人大 AABS 4

中文导读

在荷兰一家零售连锁店的128家门店进行实地实验,发现短期销售竞赛能显著促进销售增长,但仅当门店经理与大部分员工性别相同时效果才明显,且有无金钱奖励效果相似。

Abstract

We ran a field experiment in a Dutch retail chain consisting of 128 stores. In a random sample of these stores, we introduced short-term sales competitions among subsets of stores. We find that sales competitions have a large effect on sales growth, but only in stores where the store's manager and a sufficiently large fraction of the employees have the same gender. Remarkably, results are alike for sales competitions with and without monetary rewards, suggesting a high symbolic value of winning a tournament.

锦标赛激励性别差异销售竞赛现场实验