Fundraising on the Internet
研究了互联网筹款中即时反馈对捐赠者行为的影响，发现早期捐赠者为后续捐赠者设定了先例。
Summary We take a first step towards analysing fundraising on the internet. Internet fundraising allows amongst other things for the possibility of instantaneous feedback on campaign progress. Analysing data from a large number of small scale internet fundraising campaigns we show that the rich feedback information provided to donors alters subsequent donor behaviour. In particular, early donors set a precedent for later donors. We discuss some possible explanations for this phenomenon.