将服务利润链付诸实践

Putting the Service-Profit Chain to Work

HARVARD BUSINESS REVIEW · 1994
被引 3575 · 同刊同年前 2%
人大 AFT50ABS 3

中文导读

提出服务利润链模型,将客户满意度、员工投入等软性指标与利润挂钩,帮助管理者量化对人的投资并整合到服务全景中。

Abstract

Outstanding service organizations focus on customers and frontline workers. The service-profit chain puts hard values on soft measures, helping managers quantify their investments in people and then integrate those measures into a comprehensive service picture.

服务管理客户关系管理运营管理市场营销