CHINA'S DAIRY MARKET: CONSUMER DEMAND SURVEY AND SUPPLY CHARACTERISTICS
基于北京、上海、广州城市家庭的调查数据,分析中国消费者对乳制品的购买行为和态度,并描述乳制品生产、加工和营销的发展情况,对研究亚洲乳制品市场演变的学者有参考价值。
This report documents data and other information gathered from a survey of urban households in Beijing, Shanghai, and Guangzhou, China. The survey was conducted as part of a research project aimed at understanding the evolution of dairy markets in Asia and the implications for dairy product trade. The survey data provide insights into the purchasing behavior and attitudes of urban consumers in China with respect to dairy products. The report describes the survey and collection process, summarizes selected data from the survey, and provides anecdotal information about the development of dairy production, processing, and product marketing in China.