Trade‐offs in corporate sustainability: you can't have your cake and eat it
挑战了企业可持续性研究中“经济、环境与社会目标可同时实现”的主流观点，指出权衡与冲突才是常态，并提出了分析这些权衡的初步框架，为未来研究指明方向。
Abstract The mainstream of the literature on corporate sustainability follows the win–win paradigm, according to which economic, environmental and social sustainability aspects can be achieved simultaneously; indeed, corporate sustainability has often been defined by the intersection of these three areas. However, given the multi‐faceted and complex nature of sustainable development, we argue that trade‐offs and conflicts in corporate sustainability are the rule rather than the exception. Turning a blind eye to trade‐offs thus results in a limited perspective on corporate contributions to sustainable development. In order to overcome this situation, we propose an initial framework for the analysis of trade‐offs in corporate sustainability. By doing so, we pursue two aims. First, the framework serves as a starting point for a more systematic analysis of trade‐offs in corporate sustainability, as it identifies different levels and dimensions to characterize such trade‐offs. Second, it serves to contextualize the contributions to this special issue on trade‐offs in corporate sustainability. Based on the framework, we finally point to some promising avenues for future research on trade‐offs in, and a more inclusive notion of, corporate sustainability. Copyright © 2010 John Wiley & Sons, Ltd and ERP Environment.