Economic Factors for Televison Programme Rating in Slovenia
研究了2000-2009年斯洛文尼亚失业率、通胀率、平均工资等经济因素对全国、商业及其他电视节目收视率的影响，发现通胀、失业、平均工资和经济状况有正向作用，而消费者信心和家庭财务状况有负向作用。
Factors that influence televison programme rating can be divided into environment, outer factors and internal factors of televison programmes. In this paper we apply the regression analysis to study the influence of the number of unemployed, inflation rate, average salary, consumers’ trust, households’ financial status in the past 12 months and the economic state in Slovenia on rating of national, commercial and other televison programmes in Slovenia in the 2000–2009 period. The results show that inflation, unemployment, average salary and economic state have a positive effect, whereas consumers’ trust and households’ financial status in the past 12 months have a negative impact on rating. The e xplanatory power of the models is relatively low. In order to study the topic further research, focusing (also) on factors not included in the analysis (e. g. culture) and internal factors of televison programmes, is needed.