Current Operational Practices of U.S. Small and Medium-Sized Enterprises in Europe
基于对在欧洲设有实体的美国中小企业的调查，描述了其扩张动因、进入障碍、战略联盟等运营实践，并与大型企业对比，揭示差异。
This article presents the results of a survey of all U.S.-owned small and medium-sized enterprises (SMEs) with physical facilities in Europe. It is a snapshot of the role of key strategic, tactical, and operational elements of U.S. SME globalization in Europe. It presents descriptive results regarding drivers of expansion, barriers to entry, entry strategies and current operating strategies, growth strategies, operational barriers, and the use of strategic alliances by SMEs in Europe. The findings are also compared with the literature on large firms. This allows the reader to see the distinct differences between small and large U.S. firms operating in Europe.