Challenges of Globalisation in the World Pharmaceutical Industry
分析世界制药行业近年来的整合与寡头化趋势，指出全球化、竞争加剧对管理层提出新要求，强调战略联盟将持续，并认为营销与战略管理技能是制药公司可持续增长的关键。
The world pharmaceutical industry has been steadily consolidating in the last couple of years. There are significant processes of oligopolisation. Intensive globalisation processes, increasing competitiveness, changes in competitors and the fight for global markets and customers create new demands and challenges for the top management of pharmaceutical companies which require new management approaches. We may estimate that strategic alliansing in the world pharmaceutical industry will continue to take place. Knowledge of modern, advanced management skills, which need to emphasize primarily marketing and strategic components are according to our estimation, key priorities to assure the sustainable growth, development and business competitiveness of a particular pharmaceutical company.