Organizational Memetics?
将公司视为由模因（心智模型）自我组织的演化实体，类比生物进化中的间断平衡，探讨组织如何通过有意识选择打破稳定模因代码以促进学习与创新。
Companies are not only systems created and controlled by those who manage them but also self-organizing entities that evolve through learning. Whereas an organism is a creation of natural replicators, genes, an organization can be seen as a product of an alternative replicator, the meme or mental model, acting, like a gene, to preserve itself in an Evolutionary Stable System. The result is an organization which self-organizes around a set of unspoken and unwritten rules and assumptions. Biological evolution is stimulated by environmental change and reproductive isolation: the process of punctuated equilibrium. Corporate innovation shows the same pattern. Innovations in products and processes occur in groups isolated from prevailing mental norms. Successful organic strains possess a genetic capability for adaptation. Organizations which wish to foster learning can develop an equivalent, mental capability. Unlike their biological counterparts they can exert conscious choice and puncture the memetic codes that seek to keep them stable: the mental models of individuals, and the strategies, paradigms and unwritten rules at the company level.