Supply Chain Design of a Radio Station: Case Study in Bulgaria
以保加利亚瓦尔纳广播电台为例，基于服务行业概念提出供应链设计框架，比较广播设计与物流设计的新特征，指出JIT新闻信息传递、听众满意度和财务与新闻控制规划是主要组成部分，而成本或电台位置等物流指标无额外影响。
The paper provides a framework of characteristics of the supply chain design for the Radio Varna radio station, based on the concept for the service industry. The comparison between the radio design and logistics design reveals new features for evaluation. The principal components are JIT news information delivery, listener satisfaction and the planning of financial and journalistic control. Some priority indicators of the logistics design like costs or specification of the radio location do not have any additional influence. The basis for the supply chain system for Radio Varna indicates some points for re-designing.