制造战略目标与能力在理解波特通用战略与企业绩效关系中的作用研究

A Study of the Role Played by Manufacturing Strategic Objectives and Capabilities in Understanding the Relationship between Porter's Generic Strategies and Business Performance

BRITISH JOURNAL OF MANAGEMENT · 2009
被引 54
人大 A-ABS 4

中文导读

研究了制造战略目标与能力如何影响波特通用战略(成本领先与差异化)与企业绩效的关系,基于148家西班牙制造企业的数据验证了模型。

Abstract

An appropriate alignment between business strategy, manufacturing strategic objectives and manufacturing capabilities reportedly influences business performance positively. However, few papers empirically analyse this proposition for the case of Porter's generic strategies of cost leadership and differentiation, and none jointly considers all four elements. This paper integrates strategies, capabilities and performance in a single model and proposes that both manufacturing competitive priorities and capabilities, articulated in terms of cost and flexibility, are essential for explaining the link between generic business strategies and business commercial and financial performance. Within this analytic framework, we test whether companies that emphasize one business strategy rather than another achieve a better alignment and superior performance. The analyses conducted with a sample of 148 Spanish manufacturers provide general support for these propositions and contribute to a deeper understanding of the role played by functional strategies in understanding the outcomes of business strategy.

战略管理制造战略企业绩效竞争优势