Response to Vuori and Vuori's commentary on “Heuristics in the strategy context”
回应Vuori和Vuori的评论，比较三种启发式研究方法（简单规则、启发式与偏差、快速节俭），强调启发式在不确定市场中捕捉机会的核心作用。
We recently introduced a research program on how firms can effectively capture fleeting opportunities using heuristics. Heuristics, we advocate, are the essence of strategy, especially in unpredictable markets where opportunities are often numerous, fast moving, and uncertain. Our emphasis on heuristics invites comparison with prominent research programs in cognitive psychology. We address this opportunity by comparing our “simple rules” heuristics approach with “heuristics‐and‐biases” and “fast‐and‐frugal” heuristics research. Collectively, the three approaches offer a rich understanding of heuristics . Copyright © 2014 John Wiley & Sons, Ltd.