Sensitivity of Willingness-to-Pay Estimates to Bid Design in Dichotomous Choice Contingent Valuation Models
研究了二分选择条件估值法中，样本设计和支付意愿计算方式如何影响平均支付意愿的估计，通过十个数据集的分析发现估计结果对设计敏感。
This paper addresses the sensitivity of dichotomous choice contingent valuation method (DC CVM) based mean willingness-to-pay (WTP) estimates to the DC CVM sample design and to alternative measures of WTP. This issue is examined both analytically and empirically. The analysis of ten different DC CVM data sets revealed a sensitivity in estimated mean WTP to the sample design and to the measure chosen to calculate mean WTP.