Pooling, Access, and Countervailing Power in Channel Governance
研究了果蔬营销组织Greenery的治理结构变化，通过多边不完全契约模型分析联合、准入与抗衡力量的互动，解释变化并指导高效渠道设计。
Fruit and vegetable marketing organization the Greenery has experienced various governance structure changes, like horizontal merger, forward integration, and the emergence of grower associations. A multilateral incomplete contracting model is presented to account for these changes by analysing the interactions between pooling, access, and countervailing power. This model does not only explain the changes at the Greenery, but it contributes also to the design of efficient channel governance. This paper was accepted by Pradeep Chintagunta and Preyas Desai, special issue editors. This paper was accepted by Pradeep Chintagunta and Preyas Desai, special issue editors.