空间价格政策的战略选择

On the Strategic Choice of Spatial Price Policy

American Economic Review · 1987
被引 501 · 同刊同年前 7%
人大 A+FT50ABS 4*

中文导读

分析双寡头企业在空间竞争中如何选择定价策略,发现价格歧视是博弈均衡结果,但统一定价可能带来更高利润,并用于解释地理定价和产品差异化中的商业实践。

Abstract

The strategic incentives, with respect to the choice of price policy in spatial competition, are analyzed in a duopoly model. Price discrimination emerges as the unique equilibriu m outcome in games with either simultaneous choice of policy and pric e or sequential choice where firms may commit first to uniform mill p ricing before the actual market stage. Nevertheless, profits may be h igher with uniform pricing. The authors' models are applied to analyz e some common business practices that arise in geographical pricing, like the basing point system, and in the pricing of varieties or opti ons from a base product in a product-differentiation context. Copyright 1988 by American Economic Association.

空间价格歧视统一定价双寡头模型基点定价