HOW DO CONSUMERS MAKE CHOICES? A SURVEY OF EVIDENCE
综述消费者购买行为的证据，聚焦选择过程特征、外部信息来源选择及信息性质，并讨论消费者与产品差异对选择行为的影响。
Abstract In this paper, we review the evidence about the purchase behaviour of consumers. We concentrate on the characteristics of the choice process, choice of the external information source and nature of the information obtained from these sources. The impact of important systematic differences among consumers and products on choice behaviour is also discussed.