The Impact of Competition and Consumer Preferences on the Location Choices of Multinational Enterprises
研究认为跨国公司在选址时，除了成本收益分析，还应考虑竞争对手的反应和消费者对区位的偏好，通过博弈模型发现即使不考虑区域差异，跨国公司也倾向于形成区域集中的区位布局。
In this study, we argue that when undertaking location decisions, multinational enterprises ( MNEs ) ought to incorporate their competitors' reactions to such decisions as well as consumer preferences for location, in addition to the more standard cost‐benefit analyses. We view MNEs as networks of activities connected via product and knowledge flows and develop a game‐theoretic, location‐allocation mathematical model. A series of computational analyses leads to competitive outcomes and location choices, where even without an explicit modeling of inter‐region differences, MNEs show strong tendency toward regionally focused location configurations. Importantly, such regionally focused location configurations can take the shape of regionally focused MNEs or of globally dispersed MNEs with regional structures.