Strategic repertoire variety and new venture growth: The moderating effects of origin and industry dynamism
研究新创企业应追求战略多样性还是战略简单性以促进成长，发现战略多样性在动态行业中更有利，且独立新创企业比公司附属新创企业成长更快。
New ventures (companies eight years or younger) face an important choice in attempting to achieve growth: Should they follow “strategic simplicity” by relying on a few similar competitive actions, or emphasize “strategic variety” by implementing multiple different competitive actions? Data from 140 new ventures in S pain suggest that new ventures benefit from pursuing strategic variety, especially when their industries are highly dynamic. Further, although new ventures in general gain from strategic variety in highly dynamic industries, independently owned ventures achieve higher growth rates than their corporate counterparts . Copyright © 2013 John Wiley & Sons, Ltd.