Cognitive and Information-Based Capabilities in the Internationalization of Small and Medium-Sized Enterprises: The Case of Croatian Exporters
研究了认知和信息能力对克罗地亚125家中小出口企业国际绩效的影响,发现认知复杂性有助于处理国外市场情报,提升出口绩效。
The purpose of this study was to explore the impact of information and cognitive-based capabilities on the international performance as the main rationale behind successful internationalization. The study was conducted on a sample of 125 Croatian exporting small and medium-sized enterprises (SMEs), and results indicate that there is a significant influence of the cognitive and information-based capabilities on the SME export performance. The results implicate the role of cognitive complexity as a platform for successful processing of foreign market intelligence which has value-added impact on the SME's export performance.