Market Branding of Slovenian Gazelles
研究了斯洛文尼亚高增长企业（瞪羚企业）的全球营销活动和管理决策，基于230家企业的调查数据，分析其国际化动因和进入外国市场的策略。
The purpose of the article is to show the global marketing activities, guidelines and management decisions for international business of Slovenian gazelles. The survey was conducted on a sample of 230-s Slovenian gazelles that have been included in the list of 500 fastest growing companies in Slovenia in previous years (2007, 2008, 2009 and 2010). They are also involved in the selection of ‘Best Fast Growing Company or a Gazelle.’ Slovenian gazelles use the internationalization for many reasons (saturation of the domestic market, lack of demand in the domestic market, etc.). Findings presented in this article may serve Slovenian gazelle in the decision of how to enter a foreign market, in the selection of the initial steps and the comparison of the existing market models used in the company.