Building corporate reputation through corporate governance
探讨公司治理与公司声誉的关系，旨在证明公司治理设计有助于提升公司声誉，并检验消费者和企业对此关系的看法。
The authors of the article deal with mutual relations of corporate governance and corporate reputation. The aim of this paper is to show that corporate governance design is in the function of better corporate reputation and to test the perceived relation between corporate governance and corporate reputation. The research expect to show: the necessity for integration of corporate strategy into business strategy (this issue will be even more present in the future) and to prove the opinion of consumers and corporations who claim that corporate governance is a necessity for corporate reputation development.