零售业的生产力规划与战略

Productivity Planning and Strategy in Retailing

CALIFORNIA MANAGEMENT REVIEW · 1990
被引 19
人大 A-ABS 3

中文导读

研究了欧洲、日本和美国高绩效零售商的生产力管理方式,发现美国零售商更依赖战略规划而非正式的生产力计划,并将活动分为技术资源管理、市场驱动战略和人力资源管理三类。

Abstract

This article examines the management of productivity among high-performing retailers in Europe, Japan, and the U.S. While the majority of the foreign firms interviewed for this study followed a formal productivity planning process, successful U.S. retailers were less likely to follow an elaborate productivity plan and were instead frequently guided by their strategic plans. The activities of these retailing firms can be classified into three major categories: management of technology and physical resources; marketdriven strategies including product development and sourcing; and human resources management. In addition, most firms that follow a plan audit their productivity to assess their level of success.

零售管理生产力管理战略规划国际比较