品牌忠诚度真的存在于儿童市场吗？来自印度尼西亚、葡萄牙和巴西的比较研究

Is brand loyalty really present in the children's market? A comparative study from Indonesia, Portugal, and Brazil

• Jony Oktavian Haryanto
• Luiz Moutinho · 城市大学
• Arnaldo Coelho · 科英布拉大学