Talented people and strong brands: The contribution of human capital and brand equity to firm value
研究了人力资本和品牌权益如何同时影响公司价值，并比较了在服务业和制造业中这两种资源的价值差异，发现两者互补且在服务业中创造更多价值。
Research and managerial practice generally contend that human capital and brand equity constitute a company's most valuable resources. Relying on similar underlying theoretical rationales, research on the value relevance of these two resources has developed in different disciplines. Combining diverse data sources, the authors examine the simultaneous effects of brand equity and human capital on firm value. In addition, they consider how much the effects of these two resources differ between services and manufacturing. Results provide evidence for a complementary relationship between human capital and brand equity and show that both resources create relatively more value in a service setting . Copyright © 2014 John Wiley & Sons, Ltd.