Amici's East Coast Pizzeria
该案例研究回顾了Amici's East Coast Pizzeria从1987年创立至今的历史,帮助学生评估其机会识别、扩张与增长策略,适用于创业环境分析。
The Amici's East Coast Pizzeria case study presents the history of Amici's East Coast Pizzeria, started by Peter Cooperstein and Mike Forter in 1987. It allows students to evaluate the company's launch in terms of opportunity identification, as well as to evaluate the company's scaling and growth strategy and options: all in the context of an entrepreneurial startup environment.