Choice by iterative search
研究了决策者在信息或认知有限时，通过动态迭代搜索考虑集来做出选择的行为模型，并提供了识别搜索路径和偏好的方法。
When making choices, decision makers often either lack information about alternatives or lack the cognitive capacity to analyze every alternative. To capture these situations, we formulate a framework to study behavioral search by utilizing the idea of consideration sets. Consumers engage in a dynamic search process. At each stage, they consider only those options in the current consideration set. We provide behavioral postulates characterizing this model. We illustrate how one can identify both search paths and preferences.