Building a Strong Corporate Ethical Identity: Key Findings from Suppliers
研究了南非一家大型饮料制造企业SAB Ltd如何通过伦理化过程构建企业伦理身份，并分析了其努力对供应商感知的影响，识别出六个关键驱动因素。
The building of Corporate Ethical Identity, a process referred to as “ethicalization,” is an important strategic imperative and represents an integral part of a firm's attempts to build a strong corporate identity across its various stakeholders. This article focuses on ethicalization at SAB Ltd (South Africa's leading producer and distributor of alcoholic and non-alcoholic beverages, and one of the nation's largest manufacturing firms) and the impact of its efforts on supplier perceptions. Leaders and managers must consider six factors that drive the formation of ethical identity across an organization's stakeholders: trusted relationships; organizational citizenship; development and enforcement of ethical policy; procurement contracting provision of information; and procurement administration.