Willingness to Pay for Environmental Practices: Implications for Eco-Labeling
利用德国统一后东西柏林居民的调查数据，发现东柏林居民对环保食品的支付意愿低于西柏林居民，表明生态标签营销在西部地区更易成功。
<i>Consumer survey data, collected in former West and East Berlin after the unification of Germany are used to address the issue of willingness to pay (WTP) for foods produced with techniques consistent with environmental stewardship. Results show differences in the WTP between residents of the two former German states attributed to area of residence. Residents of eastern city districts were generally less willing to pay a premium for foods produced with environmental-friendly methods which suggests that marketing of such foods will be more successful in western districts, unless educational efforts can be used to bridge the gap in the stated WTP.</i>